Lifecycle Marketing Fellow

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BSE Global

We create bold, authentic, and unforgettable experiences that redefine sports, entertainment, and hospitality.

201-500 employeesBrooklyn, New YorkEntertainment Providers
Actively hiringPaidSummer 2027Entertainment Providers
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About the role#

The Lifecycle Marketing Fellow will help develop and execute fan engagement and retention initiatives across the Brooklyn Nets and the broader company portfolio. This is a paid, full-time fellowship designed for recent college graduates to build core skills and gain business insights through hands-on experience.

What you'll do#

  • Support the planning, execution, and optimization of email and SMS marketing campaigns.
  • Assist with audience segmentation, fan journey mapping, and the development of lifecycle automation.
  • Track campaign performance and analyze fan engagement to identify areas for improvement.
  • Collaborate with marketing, ticketing, and digital teams to support personalized fan experiences and cross-property initiatives.

What you'll need#

  • Recent college graduate status.
  • Prior work experience in the department to which you are applying, including internships, projects, or volunteer work.
  • Experience with email marketing, CRM platforms, marketing analytics, and digital marketing tools.
  • Strong communication skills and a proactive approach to teamwork.
  • A demonstrated connection and commitment to Brooklyn.
  • Academic background in Marketing, Communications, or Business Administration.

Location & details#

  • Location: Brooklyn, New York.
  • Modality: On-site.
  • Term: Summer 2027 (program runs June 2027 through May 2028).
  • Sponsorship: Not available.

About BSE Global

BSE Global operates as a parent company for sports and entertainment properties. Its portfolio includes the Barclays Center, the Brooklyn Nets, and the New York Liberty. The organization also manages the Long Island Nets and the Brooklyn Hospitality Group. It is based in Brooklyn, New York, and employs 1585 people.

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