About the role#
As an intern on the paid media team, you will support subject matter experts who service highly regulated client portfolios. You will collaborate with integrated marketing partners to deliver energy efficiency and utility bill savings to residential and commercial customers. This 10-week summer internship runs from early June through early August.
What you'll do#
- Participate in a rotational program covering media strategy, digital media buying, campaign execution, trafficking, reporting, and operations.
- Support integrated planning teams in developing paid media strategies, audience recommendations, and cross-channel media plans.
- Use research, audience insights, and performance data to inform recommendations and optimizations.
- Gain hands-on experience with digital campaign activation across platforms like Google Ads, The Trade Desk, Basis, and Meta.
- Assist with campaign setup, monitoring, and performance reporting.
- Manage the trafficking of creative assets and campaign materials while learning quality assurance best practices.
- Maintain operational documents including insertion orders, flowcharts, creative specification sheets, campaign trackers, and budget summaries.
- Collaborate with analysts, media strategists, buyers, and operations specialists.
- Research media partners, emerging technologies, and industry trends.
- Participate in team meetings, training sessions, and knowledge-sharing opportunities.
What you'll need#
- At least 30 credit hours in advertising, marketing, analytics, or a related field by the start date.
- A completed bachelor’s degree is preferred, with enrollment verification in a graduate program.
- An operational understanding of marketing tactics and strategic media planning.
- Strong analytical, process-oriented, problem-solving, and decision-making capabilities.
- Ability to work independently and as part of a team.
- Willingness to help team members at all levels.
- A passion for paid media and the ability to think beyond it as a strategic collaborator.
- Fluency in the Microsoft suite, including Excel, PowerPoint, Word, Outlook, and Teams.
- Strong technical aptitude and interpersonal skills, including written and oral presentation abilities.
- Highly detail-oriented with strong organization and critical thinking skills.
- A collaborative spirit and reliable, accountable attitude.
Location & details#
- Locations: Reston, Virginia and New York, New York.
- Modality: Remote or hybrid, with opportunities for occasional in-person meetings for those near the DC, Maryland, Virginia, or New York City areas.
- Term: Summer 2027.
- Employment: Full-time.
- Compensation: This is a paid internship.
About ICF
ICF is a global consulting and technology firm founded in 1969. Based in Reston, Virginia, the company employs between 5,001 and 10,000 people. It provides services across sectors including energy, health, environment, and cybersecurity. The firm assists clients with digital transformation and IT modernization projects.
How to get in at ICF
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