About the role#
Join the North America eCommerce team for a 10-week strategic project. You will help shape the long-term digital vision for our site experience. This role focuses on bringing an outside-in perspective to competitive assessments, success metrics, site personalization, and data analysis to inform our product roadmap.
What you'll do#
- Shape the long-term digital vision for our site experience by translating customer needs and industry trends into strategic recommendations.
- Conduct competitive and vendor assessments to identify gaps and opportunities in our digital experience.
- Partner with managers on data analyses of site behavior, conversion funnels, and feature performance.
- Define success metrics and KPIs for product features and enhancements.
- Support site personalization strategy by researching customer journeys and connecting owned channels with the onsite experience.
- Use AI tools to streamline team processes, including research synthesis and reporting.
- Present findings and recommendations to eCommerce leadership.
What you'll need#
- Currently pursuing an MBA.
- Pre-MBA experience in eCommerce, digital product, consulting, or strategy.
- Strong analytical and problem-solving skills with the ability to turn data into clear insights.
- Knowledge of digital KPIs.
- Advanced Excel skills including pivot tables and lookups.
- Advanced PowerPoint skills.
- Experience with Google Analytics or Tableau is a plus.
- Curiosity about and hands-on experience with AI tools.
- Ability to synthesize complex findings for senior audiences.
- Comfortable working in an ambiguous environment with multiple priorities.
Location & details#
- Location: New York, New York.
- Term: Summer 2027 (June 1, 2027 - August 6, 2027).
- Work Modality: Hybrid (Tuesday-Thursday in office).
- Compensation: $30/hour.
- Employment Type: Full time.
- Note: Visa sponsorship is not offered for this position.
About Tapestry
Tapestry is a public company based in New York. It operates as a house of brands that includes Coach and Kate Spade New York. The business focuses on the retail apparel and fashion industry. It employs over 10,000 people.
How to get in at Tapestry
Applying to Tapestry early provides a distinct advantage, as recruiters often review the initial wave of candidates before the applicant pool becomes unmanageable. Intern Insider sends an instant alert the moment a role matching your target is published anywhere, ensuring you can submit your materials among the first. This timing helps your application stand out before the pile grows. You can also improve your response rates by reaching out to the recruiters behind Tapestry roles directly to ask about the position or a potential referral. Intern Insider surfaces these specific contacts, allowing you to bypass the general queue and connect with the people actually managing the hiring process.
