About the role#
This paid internship offers hands-on experience in earned media and strategic communications. You will help identify media opportunities, support reporter outreach, develop communications materials, and monitor industry trends. Your work will contribute to campaigns that raise awareness of issues facing older adults and their families. This role is for those who want to learn how effective media relations shape public understanding and drive impact.
What you'll do#
- Build and maintain media lists using tools like Muck Rack or similar platforms.
- Conduct media outreach to secure interviews, coverage, and thought leadership placements.
- Monitor news and industry trends to find timely media opportunities.
- Support the development of campaigns focused on long-term care challenges and solutions.
- Coordinate media interviews and assist with daily media relations activities.
- Track, measure, and analyze earned media coverage and campaign performance.
What you'll need#
- Currently pursuing or recently completed a bachelor's or master's degree in communications, public relations, marketing, journalism, or a related field.
- Strong written and verbal communication skills.
- Familiarity with media or influencer trends.
- Ability to stay organized, adapt to changes, and contribute to a team environment.
- Prior internship experience is a plus.
Location & details#
- Term: Winter 2027.
- Status: Full time.
- Modality: This is a hybrid role in Richmond, Virginia, with in-office days on Tuesday, Wednesday, and Thursday and remote work on Monday and Friday. Strong candidates may be considered for a fully remote internship.
About Genworth
Genworth is a public holding company that operates in the insurance sector. It provides products and services for long-term care planning and financial support for aging. The company manages brands such as CareScout and Enact. It maintains primary offices in Richmond, Lynchburg, Stamford, and New York. The organization employs over 5,000 people.
How to get in at Genworth
Applying to Genworth early gives you a distinct advantage because recruiters review applications as they arrive. Intern Insider sends an instant alert the moment a role matching your target is published anywhere, so you apply among the first before the pile grows. This helps you avoid the frustration of submitting your resume to a crowded queue. You can also improve your response rates by reaching out to the people actually hiring for the role. Intern Insider surfaces the recruiters behind Genworth roles so you can contact them directly to ask about the position or a referral. This direct approach often works better than relying on automated systems.
